More than 3 billion people around the world use social networks to get information, follow the news of their friends or promote their brand. Also digital specialists keep repeating that it is absolutely necessary to have an active presence on facebook, twitter, linkedin, instagram, etc. But if this assumption can be valid for big brands, what about the vast majority of companies that are not part of the small circle of multinationals? Webmarketing training if you are an sme owner, simply ask yourself the following question: what is the real number of new Japan Phone Number List acquired thanks to your facebook page or your twitter account? If you are honest with yourself, you will find that, in many cases, prospects and customers come rather sometimes from organic search, sometimes from recommendation, sometimes from your brand name, your entourage, etc.
Many brands, for example, are not on facebook. Some famous brands, such as apple, have only minimal presence there. We can find different reasons for this. With the exception of tumblr., the pages of social networks do not really make it possible to obtain a graphic charter in harmony with that of another brand. Facebook blue, for example, because it is not editable, can clash with many other colors. On a facebook page, the star is first facebook, then the brand that comes second (facebook welcomes brands). In addition, the reach of facebook Japan Phone Number List and others is seriously starting to run out of steam. Finally, you will not have any influence on the success of a social network in the long term, since you are not the leader. Think for example of google+, which fell into disuse, when Japan Phone Number List a billion dollars had been invested by the leaders of mountain view. On a social network, you are not the master on board and all your efforts can be reduced to nothing if it ends up collapsing.
The fact remains that social networks are great platforms for disseminating information, creating a buzz, promoting, expanding your network, etc. Many brands or people have passed from the shadows to the light thanks to orchestrated campaigns on Japan Phone Number List. Justin bieber, for example, has become a star thanks to youtube. Developing a social media strategy takes time. If you run a digital department with several community managers, you can afford to be present on all social networks. If you don't have a team specifically dedicated to community management, then you should ask yourself whether you absolutely must have a presence on social networks.
If you want to design a social media strategy, then better first test the social network that best matches your business model; analyze the return on investment of your actions (have you generated turnover and if so how much?); then test another Japan Phone Number List. Each social network has its specificities. Before embarking on the construction of a facebook page, for example, ask yourself the question of the return on investment of all your future actions. How much time are you going to spend there for what actual revenue comes directly from your page? If you decide to go down this road, apply certain rules well so as not to damage your image because of facebook . Because then you would end up with the opposite effect of what you expected to achieve
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